Hopin, the 18-month-old virtual events startup now valued at a whopping $2.1 billion, has acquired live video streaming studio StreamYard in a deal worth $250 million. This is the second acquisition made by Hopin in the past three weeks after snapping up event tech company Topi last month, suggesting that the fast-growing online events space is starting to consolidate.
Although physical events are likely to resume whenever the global pandemic is finally brought under control, the consensus is that online events will remain a firm fixture as part of a hybrid model. Indeed, virtual conferences and meetups not only help businesses scale their events and enhance accessibility, they also generate a wealth of valuable data that is difficult to replicate in a brick-and-mortar venue — this includes tracking attendee engagement, or correlating specific meetings or keynotes to a desired outcome such as a new sale or connection. This is why myriad virtual events platforms raised substantial sums of cash in 2020 from a slew of high-profile investors, and it’s why Hopin is going all-in to bolster its own platform to stand out in an increasingly busy space.
Founded out of Tualatin, Oregon, in 2018, StreamYard is a browser-based studio that allows users to stream professional-grade live video directly to Facebook, YouTube, LinkedIn, among other platforms. Although Hopin already provides its own native video streaming studio, the company has allowed its users to ingest streams from third-party incarnations such as YouTube, Vimeo, Wistia, and StreamYard, the latter proving the most popular, according to Hopin. “Even the Hopin team found themselves using StreamYard and recommending that organizers use StreamYard as well to make their events even more professional and engaging,” the company said in a statement.
Moving forward, Hopin will replace its own built-in video streaming studio with StreamYard to power all live stages, with the native integration expected to be complete in the first half of 2021.
StreamYard had not raised any external investments in its two-and-a-half year existence, and has just 19 employees, which places the $250 million price tag at the higher end of the startup-exit spectrum. However, given that StreamYard had grown its annual recurring revenues (ARR) to more than $30 million by the end of 2020, with 100,000 paying customers, this was enough to convince Hopin to dig deep. That said, Hopin itself had only raised $171 million in its short history, meaning that the acquisition price was a mix of cash and stock.
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