I’m not going to lie. I spend an absurd amount of time perusing the pages of Amazon. I have my job to thank (or blame) for this along with having a baby. (Every parent knows what a saving grace Amazon Prime can be!) As the senior fashion market editor and shopping specialist, it’s my job to search high and low for the most desirable items from our favorite retailers, Amazon included. While the multibrand retailer can feel overwhelming, I’ve learned from experience that it can also be a treasure trove of affordably stylish gems—if you know where to look (or what to type into the search bar).
I write about the retailer so often that today I wanted to share some of my favorite brands that I always come back to on the site. Some are great for affordable basics, others feature more trend-forward pieces (that no one would guess are from Amazon), some are brands you may have heard of before, and others are in-house brands that you never knew existed. So if you love Amazon as much as I do (but don’t have hours to scroll through thousands of pages), then read on for some stylish brands to bookmark now.