The fast-fashion retailer created their version of her $229 Veronique blouse (which debuted last spring during her groundbreaking virtual show Pink Label Congo) for only $55. She took her frustration to Twitter to write, “I normally don’t speak on these things, however Pretty Little Nothing is Trash for this.”
Fast Fashion retailers are known for creating a more budget-friendly, mass produced version of high-end looks. However, when they copy a Black-owned self-funded brand, we can’t help but express our concerns. Unfortunately, there are no laws to protect clothing designs from being replicated unless there’s something incredibly unique to said brand, such as Christian Louboutin’s red soles. Even if Hanifa’s cut-out ruche design is trademarked, smaller brands don’t necessarily have the resources to fight with mega-retailers in court, so it’s just a vicious cycle that keeps going around.
Hanifa fans expressed their support for the Maryland based designer. See some of their comments below.
Fast fashion retailers will always be around, but supporting Black-owned brands and Black creatives instead of buying replicas will help us all in the long run.