Calling all clean beauty lovers! We rounded up 10 of our favorite ILIA products that are must-haves for your makeup and skincare routines! The skin-centric brand is all natural, vegan and cruelty-free!
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When it comes to clean, all-natural beauty, ILIA is the obvious choice. The skin-powered makeup brand has an unmatched philosophy that “not every natural ingredient is good for the skin — nor is every synthetic bad.” ILIA products contain conscious and carefully-selected ingredients with no skin compromises. Many of their products are multi-use, with many skin benefits.
“We see skincare and makeup as one, and early on realized botanicals were not enough. Our potent formulas are designed with active levels of skincare ingredients that shield skin from environmental stressors. We strongly believe in SPF, as it is what protects and powers these actives, making them up to 200% more effective,” ILIA’s website reads, noting, “Without it, those skin-saving ingredients deteriorate quickly when exposed to light.”
ILIA is the story of two siblings, Sasha Plavsic and Zac Ilia, whose mother was a pioneer in the health and wellness space when they were young. Sasha founded the brand after her mother encouraged her to read the ingredient list on her favorite lip balm — only to discover that many of the ingredients in her go-to daily lip remedy were not safe. So, she teamed up with her brother, now her business partner, to re-create her favorite lip balm to make it safe, and then ILIA took off. Additionally, ILIA actively strives towards sustainable packaging through the use of recycled aluminum, glass components, and responsibly sourced paper.
As organic, all-natural beauty continues to take over Hollywood, your favorite stars are retreating to ILIA for their skin and makeup needs. One celeb who’s been rocking the brand for years is actress Marion Cotillard. She was glowing at the 2015 Oscars in the ILIA Tinted Lip Conditioner in the color “Blossom Lady”, which added a warm, light pink shade to her lips. — Shop our top 10 favorite ILIA products: